Tuesday 16 November 2010

Magazine Cover

My initial ideas for my design brief:

- Fashion magazine - About the latest fashions, where to get them, what looks good, celebrity sightings of what they are wearing, latest trends, bargains, competitions to go shopping in London, New York. Targeted at women between the ages of 16-30. It would be of similar specification to magazines such as "Vogue, Marie Claire". Colour scheme ideas would be related to the fashion colour or print that is in at the time that the magazine would be made and published.

- Male fashion magazine - to make this more challenging, another idea would be to do exactly the same but targeted at males.
This would be more challenging because it would require more research into what males like rather than creating a magazine of what i would like to see.

-Home and Living magazine - About houses, interior, decorations, how to get the modern look in your house/vintage look/country look, etc. This magazine would be targeted at adults between the ages of 30-40 looking to re-decorate their house or find another house and move away. Eco-friendly tips and places to shop (Ikea) would also be mentioned and advertised throughout the magazine. This would be similar to a magazine such as "Homes and Gardens". Colour schemes such as green, white, brown, pink because they are typical colours that would be found in the garden, because it would be hard to make a colour scheme based on inside interior to suit the magazine, and greens are neutral.

-Car magazineMore likely to be aimed at men but this could be aimed at women, older adults, about sports cars, or vintage cars. For example magazines such as "Classic Ford" or "Maxpower". Colour schemes for this magazine would be black, blue, white silver if it was aimed at males and classic cars, but for sports cars aimed at men i would use more of a brighter range of colours because they would naturally be aimed at the younger generation or younger adults and for women i would use subltle girly colours but not too bright for classic cars for women, but for sports cars i would use brighter colours because again it would then be aimed at the younger generation.

- Film magazine - A magazine listing the latest films and their ratings and what people thought about them. Reviews on the films that are currently in the cinema and information and a bit of gossip about the relevant actors. Colour schemes for this magazine would have to fit both sexes because films aren't just male/female and i wouldn't want to do a magazine based on either films that are targeted more at males or films targeted more at females because most films are more mixed gender that are released into cinemas and that would be what everybody would be wanting to hear and read about.

Friday 12 November 2010

Glossary of Media Terms

Advertising - Any paid form of ideas, goods, or services by an identified sponsor.

Advertorials- (info-mercials) - paid announcements in print or screen media designed as an entertainment or educational presentation.

Air time - the time at which a radio program is broadcast.

Anchor- a word or image can ‘fix’ or ‘anchor’’ the preferred reading of a text

Bias - a preference that interferes with objective judgements.

Broadcasting - the transmission of radio or TV signals on frequencies available to anyone with basic receivers.

Broadsheet newspaper- Large format newspaper that report news in serious, in-depth manner.  Such as The Times, The Telegraph, The Guardian, The Independent.

Camera angle - the position of the camera relative to the horizontal plane of the subject. In a high-angle shot, the camera is above the subject; in an eye-level or flat shot, the camera is on the same plane as the subject; in a low-angle shot, the camera is below the subject. Camera angles should make sense within the context of the shot.

Camera distance - the apparent distance of the camera from the subject (extreme close (XCU), close-up (CU), medium shot (MS), long shot (LS)).

Camera movement - an actual or simulated movement relative to the subject:

Pan - slow, steady movement across a scene from a fixed point
Follow - like the pan, but the camera is directed at an individual or object as it moves through a scene
Tilt - a vertical pan or follow
Zoom in and zoom out - use of the zoom lens to approach or back away from the subject
Dolly or track - use of a wheeled vehicle to move the camera alongside, toward, or away from the action.

Camera-subject distance - the distance between the camera and a subject.

Casting - the selection of individuals who will appear in a film or program.

Cinematographer - the person responsible for photographing the film.

Close up (CU) - shot in which an important detail, object, or facial expression fills the screen.

Code - a system of signs--verbal, aural or visual--used to convey meaning.

Communication - the exchange of messages between a sender and a receiver in which the message is understood by the receiver; the process by which messages are formulated, exchanged, and interpreted.

Composition (visual media) - the placement and use of all the various elements in the frame of a movie, television show, or photograph in order to achieve maximum impact.

Connotation- ideas we associate with a word/image.

Continuity - the scripted part of a documentary program which introduces the topic, connects the various components (usually recorded interviews), and concludes the program; provides coherence to the disparate components of these programs.

Convention - a generally accepted custom or an established rule.

Cross-cutting - intermingling shots of different events, used to suggest parallels or to create suspense.

Cut - the immediate change from one shot to the next.

Cyberspace - the electronic environment created by the links among computers and other electronic equipment such as satellites.

Dead air - the period of time when no programming is being broadcast, even though radio station is "on the air".

Deconstruct - to take apart, analyze, or break down a media text into its component parts in order to understand how it is created.

Delivery - an oral presentation on radio; effective voice qualities (e.g., pitch, tone, diction, and pace) that enhance the verbal message.

Denotation- what we actually see, or the proper definition of a word

Director - the person responsible for the creative interpretation of the script, story, or issue and the supervision of its filming and editing.

Disinformation- giving false information

Dissolve - the superimposition of one shot which is fading out, on the next shot which is fading in.

Docudrama - a semi-fictionalized film or program that mixes documentary footage with dramatic scenes or re-enactments.

Documentary - a factual film about a particular subject or a radio program which treats an event or issue in depth.

Dominant Culture - a societal group with power or authority.

Editing (print media) - a process of selecting and arranging items and of revising writing in newspapers, magazines, and other print media.

Editing (sound) - a process of arranging and bringing together all the individual soundtracks (e.g., dialogue, sound effects, music) and combining them onto one master track.

Editing (visual) - a process of selecting, arranging, and combining shots.

Establishing shot (ES) - generally a long shot or extreme long shot used to show the setting.

Extreme close up (ECU) - a close up in which a small detail fills the entire screen.

Extreme long shot (ELS) - a very wide shot, often a panoramic view.

Fade-in - a shot that begins totally over or under exposed (white or black) and gradually becomes properly exposed.

Fade-out - a shot that ends by changing from the proper exposure to an extreme under or over exposure.

Fast motion - the opposite of slow motion (i.e., filmed at fewer than 24 frames per second).

Form - the way a text is put together.

Format - the overall concept of a radio station’s sound (includes factors like music, news, personalities, with number and placement of "spots" and "jingles"; may be a broad overall idea or highly detailed rigid set of slogans and top songs that are endlessly repeated).

Frame - a single, still image from a film or video.

Freeze frame - an effect in which a single frame is held on screen for an indefinite time.

Gatekeepers - the people who determine what will be printed, broadcast, produced, or consumed in the mass media.

Genre - a way to classify prose, poetry, drama, and other media.

High angle shot - a shot in which the camera looks down upon the subject from a higher vantage point.

Ideology - a system of beliefs that is characteristic of a particular class or group.

Interactive - able to be affected or changed by something the user does

Internet - the interconnection of computers around the world so that they are capable of communicating with one another.

Jingle - recorded singing, usually of station call letters or slogan.

Jump cut - an abrupt and jarring change from shot to shot or scene to scene.

Juxtaposition - the positioning of items side by side or close together.

Kicker - a humorous or light-hearted story sometimes used at the end of a newscast.

Logo - a distinctive identifying symbol for communication, publication, or screen presentation.

Long shot (LS) - a wide shot or a scene, which relates the subject to the background or setting.

Low angle shot - a shot in which the camera looks up at the subject from a lower vantage point.

Mainstream media - media created for and favoured by large numbers of people in society (related to popular culture).

Market - a potential listening audience in the area the radio station broadcasts; potential buyers of the products and services advertised by the radio station.

Marketing - the process of promoting and selling a product or service based on decisions about what the product image should be and who is most likely to buy it.

Mass media - media such as television, radio, and newspapers that can reach a large group of people.

Masthead- the top section of a newspaper which gives the paper’s title, price and date

Media - the plural of medium.

Media effects - a general term that refers to the consequences or impacts of media use on individuals, society, and culture.

Media event - a reported event that appears to be news, but is actually staged by an individual, group, or government.

Media literacy - an understanding of media methods and messages.

Medium - a format for communicating messages.

Medium shot (MS) - a medium close shot in which the head, shoulders, and chest are normally included in the frame.

Montage - a sequence of shots cut together often in a stylized way, to suggest a theme or idea rather than a continuous event.

Multimedia - format that combines such elements as sound, text, photographs, and moving video images.

Narration - a scripted voice-over commentary, read by a narrator or participant in a film.

Network - a system of many computers connected together; a company that distributes programs for broadcast.

Nonverbal - communication that relies on visual messages.

Output - sound from a tape recorder, amplifier, mixer, or other piece of equipment; may be in the form of electrical energy or sound.

Out takes - footage or shots not used in the finished film or program.

Pan - short for "panoramic" shot; a horizontal movement in which the camera is turned from the left to right or right to left to follow a moving subject or give a sweeping view across a scene.

Point of view (POV) - a subjective shot that shows the point of view of a particular character.

Popular culture - widespread, prevalent, and current trends or fads; arts, customs, beliefs, and all other products of human thought made by and favoured by large numbers of people in a society.

Press Association- take info sources and send them out to news media. They are often the single source for a news story but their role is to quote accurately the info sent to them rather than investigate its validity.

Press release- Info sheet sent out by companies and organisations to newspapers and other media.

Prime time - the most popular time to watch television.

Print codes - the codes which help the reader understand the newspaper or magazine and which have an impact on the reader’s response.

layout and design - include colour, typeface, arrangement of stories, photographs, advertisements, bulletins, and size of items on the page; often have a significant influence on reader response
caption - includes one or two lines of print under a photograph or other illustration
inverted pyramid pattern - the hypothetical structure of newspaper stories.
Print media - any presentation that uses paper.

Producer - the person who plans, co-ordinates, and supervises the overall production of a film, including personnel and budget.

Production manager - the person responsible for the shooting schedule and for solving problems on location during filming.

Programming (television) - the types of programs shown and their placement in the schedule.

Propaganda - the information and opinions that are intended to convince people to accept or reject a certain idea.

Ratings - the periodic measurement of a radio or television station’s audience size.

Rough cut - the first assembly of a film or program in which selected shots are edited together.

Rushes (or dailies) - film that is processed as soon as possible after shooting so it can be viewed by director and crew.

Scene - a clearly identifiable part of an event, usually in a single location and in a single time span; it generally consists of several shots.

Screen media - motion picture, television, and computer messages presented on a flat panel.

Screenplay - a dramatic script for a film or television program that includes both dialogue and action descriptions.

Sequence - a series of scenes shown together (related by theme, plot, or location) that make up an organic whole and that has a clearly identifiable beginning and end; usually several sequences are put together to make even a short film.

Shooting script - a detailed script for a dramatic film or program in which the action is broken down shot by shot.

Shot or take - a single photographic image or a continuous take in motion pictures.

Slow motion - action which appears to happen at slower than normal speed.

Sound editing - stage in which sound effects and music are added to program.

Sound effects (SFX, FX) - sound from any source other than voice-over narration, lip-sync, or music.

Speaker - a device which converts electrical energy to sound.

Spin-off - a television show or video game based on the ideas or characters from another source.

Split screen - an effect in which two or more shots occupy different portions of the scene at the same time.

Spot - a radio term for a commercial or public service announcement.

Stereotype – Assumption of someone based on the group they belong to. A highly opinionated, predictable, biased, and simplistic view. Useful in advertising.

Storyboard - a "short shot" script which includes drawings of each shot for a movie or for some television shows.

Three main elements: a description of the shot (e.g., medium shot, low angle, camera movement); a drawing of the shot; a description of the sound (dialogue, music, effects)
Formats differ and are dependent on the needs of the creator and the type of media text being produced.
Subject (visual medium) - what the image in the frame of a movie, television show, or photograph represents.

Superimposition - an effect similar to a double exposure.

Synchronized sound - the matching of sound to action on the screen.

Tabloid - technically, a publication usually half the size of a standard newspaper page; commonly used to refer to a splashy, heavily illustrated newspaper; a "supermarket" newspaper stressing dramatic stories, often about sensational subjects. Such as The Sun, The Mirror and to an extent The Daily Mail and The Daily Express

Tag - a scripted closing to a tape story, usually identifying the speaker/reporter and location; may also be used by the in-studio announcer at the end of a "remote" report; may be a commercial or public service announcement for a particular market.

Take - a version of a shot, unedited, as it was originally recorded by the camera.

Target audience - specific groups of people that media producers or advertisers want to reach.  The primary, rather than secondary audience

Text - anything that is read, listened to, or viewed.

Theme- The issues a plot deals with in a text

Tilt - the vertical equivalent of a pan, in which the camera is titled up or down.

Topic sentence- first sentence in a news story which gives the reader a brief potted version of the whole story.

Tracking shot (dolly shot) - a shot in which the camera is mounted on a wheeled platform or dolly to create smooth, steady movements.

Travelling shot - a shot taken from a moving vehicle.

Video - the picture portion of a program; an original production produced on videotape.

Voice over (VO) - a voice or commentary recorded for use on the film’s soundtrack.

Wire copy - news material written by wire services (e.g., Canadian Press, United Press International); news gathered from around the world and transmitted to subscribing newspapers, radio, and television stations via telephone lines.

World Wide Web - a large directory of information on the Internet.

Zoom shot - camera shot that creates the illusion of moving toward or away from a subject simply by changing the focal length of the lens. A Zoom In magnifies objects to make them appear close; a Zoom Out widens the angle view, making objects appear to move farther away.