Andrew Goodwin's Music Video Theory

Andrew Goodwin has identified a number of key features in music videos. They are:
- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.


Britney Spears's video -

I think that Andrew Goodwin's music video theory applies to Britney Spears's music video because Britney Spears is the 'star' of the music video and is always the central focus throughout the video. The shot types are often close ups of Britney too.
There isn't much relationship between the visuals and the lyrics apart from the small part in the middle where it is suggested that Britney is singing about the boy that she is in love with and he appears on the screen.
There voyeurism throughout the whole video because the audience get to feel like they can sit and watch Britney in a guilt-free context. The fact that she is a female would also encourage male voyeurism.