Thursday 2 December 2010

Research into middle-aged car magazine

 These magazines are aimed at males between 40-65.

They have the same focus as the younger generation magazines which is obviously cars, but they go about it in a different way.

The magazine colours themselves are very neutral, there is nothing particulaly bright on this one, but you are still able to read the titles because they still stand out. The colours themselves are more neutral such as black, white, silvery-beige colour car which contrasts to the purple car on the front of the 'Max-power' magazine.
 This version of the magazine is a New Zealand one so each week they focus on a different area of classic cars. For example the above one is just Austrailia, but the next one is mainly focused New Zealand. They mainly do them on Australia or New Zealand so if i decided to do a magazine like this i would base it on classic UK cars.

The colours for the above one and the magazine to the left are brighter, but the colours are more orginal, there aren't any bright yellows, pinks, purples or greens like on 'Max-power'.

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